LO MARKET UPDATE · MEMBER RESOURCE
The newsletter is the reason to reach out. The follow-up is what turns it into business. Nobody ever got a referral from an email they sent and forgot about — the officers who get the most out of this are the ones who spend fifteen minutes on what happens after the send. The follow-up is the referral.
Five plays. Copy the templates, make them yours, run them every month.
WHEN: Two days after you send the issue, to your warmest 10–20 contacts.
A short text beats a second email. You're not selling — you're making sure the useful thing you sent got seen.
WHEN: Any reply to your issue. Same day, no exceptions.
Reply like a person, not a brand. Answer the actual question in two sentences, then one soft next step — never a pitch.
WHEN: The Friday after each send, to your 5–10 closest agent partners.
This is the highest-ROI forward you'll do all month. Agents need content for their buyers, and the one who hands it to them gets remembered when those buyers need a lender.
WHEN: With the March, June, September, and December issues.
Once a quarter, ask happy readers to pass it on. One line, no guilt. Most people never think to forward unless asked.
Paste that at the top of your send those four months. That's the whole play.
WHEN: Every month, same week the issue lands.
Questions about any of this? Reply to any LO Market Update email — we read everything. ← Back to LO Market Update